What is unit economics and how to calculate it? In the dynamic landscape of business and entrepreneurship, the term “unit economics” has gained significant prominence. It’s not just a buzzword; it’s a fundamental concept that can make or break a…
Jobs to Be Done Theory: Beyond Obvious Customer Needs In the ever-evolving landscape of product development and innovation, the Jobs to Be Done (JTBD) theory has emerged as a robust framework for understanding customer needs and driving successful product design.…
RFM Analysis and Its Strategic Applications in Customer-Centric Businesses In the dynamic landscape of data-driven decision-making, businesses increasingly turn to sophisticated tools to understand and engage with their customer base. Recency, Frequency, and Monetary Value (RFM) analysis is a powerful…